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IT COSMETICS | Hits & Misses

1 295 348 views | 4 Sep. 2017

it Cosmetics just

it Cosmetics just launched a ton of new stuff ... some of it awesome ... and some not so awesome. Click the like button and let me know in the comments what you'd like to see next. xo's ~ Tati

» » » AUGUST FAVORITES ... and Hate it's!!!


✔ P R O D U C T S M E N T I O N E D

It Cosmetics Bye Bye Breakout Full-Coverage Treatment Concealer $28

It Cosmetics Confidence In A Cleanser $28

It Cosmetics Bye Bye Undereye Concealing Pot $28

It Cosmetics Perfect Lighting Radiant Touch Magic Wand $29

It Cosmetics Bye Bye Pores Blush $24

It Cosmetics CC+ Airbrush Perfecting Powder $35

It Cosmetics Bye Bye Lines Foundation $38

It Cosmetics Bye Bye Pores Illumination $29

It Cosmetics Brow Power Universal Brow Transformer $24

It Cosmetics Bye Bye Redness Erasing Correcting Powder $38

It Cosmetics Bye Bye Redness Skin Relief Treatment Moisturizer $48

It Cosmetics Bye Bye Redness Neutralizing Correcting Cream $32

It Cosmetics Bye Bye Breakout Powder $28

It Cosmetics Brow Power Powder $24

It Cosmetics Brow Power Pomade $24

It Cosmetics Superhero Liner $24

It Cosmetics Bye Bye Undereye Correcting Concealer Concentrate $29

✔ S N A P C H A T


✔ I N S T A G R A M


✔ T W I T T E R


✔ F A C E B O O K


✔ E M A I L

[email protected]

FTC DISCLAIMER: This video is Not Sponsored and there are no affiliate links.


Tati Westbrook

1905 Wilcox Ave

Suite #111

Los Angeles, CA 90068

Hi I'm Tati from GlamLifeGuru, thank you for watching my video, please be sure to check out my collection of makeup videos where you'll find my best beauty tips, tricks and favorites on everything from top luxury cosmetics to my favorite drugstore makeup. Whether you're looking for a new product review, tutorial, beauty tip, haul or perhaps even a giveaway, I hope you enjoy watching.

Nancy T

Just the IT products for redness and love them!! Going to get the moisturizer today after work! Great video!

Blissyy Beauty

I love it

Beth Macia

Check the ingerdients for frangrance

Jackie Heaney

finally!!! I have awful rosacea and acne. through menopause my skin has just been awful. I need a good product for redness.

yoli gonzales

Hi there great video. You mention a lot of it cosmetics that's great. I would be very interested what your thoughts are in the it cosmetics miracle water 3 in 1. Hope to hear from you soon. Thanks God Bless

Emma Fine

Redness, hello that’s me

Carmelita Molina

I've been using IT COSMETICS for years now and I love the outcome of my skin. This is the kind of skincare that really works for me.

Jessica Pilczuk

The airbrush perfecting powder makes me super oily and shows my pores big time and I'm not oily

Kaylynn Huddleston

I do use this because I have skin cancer. The surgery was horrible. It gave me the best option for both coverage and spf50 thanks Tati. ?

Beth Green

What is the lip color you’re wearing?!

Gwen Strum

Wow your Hair is GORG (& everything else too)

Mackenzie Hunter

I have mild rosacea and the bye bye redness line is the ONLY thing I've tried that works wonders!

Marcina Kapusinski

I absolutely love your eye makeup in this video. Do you have a video on how you apply your eye makeup and what you used in this video? Love your videos!!


Can you try the new it cosmetics confidence in a foundation?

K. P.

Yes do this with each brand! I also like hearing what your mom likes because I am starting to get drier, craipier, more wrinkled skin!


Tarte shape tape foundation swatches ?

Laura McHenry

Love love love IT cosmetics. It's all I use.

Francess Washington

What are your thoughts on the Bye Bye Pores primer?


Dude well how about that blush as eyeshadow, it's so pretty lol Also been curious about this brand face items :3


Tati wants a creamy face, huh? ?

Katia Gonzalez Pitti

HI Tati, i was looking for IT cosmetics review. It very good tks. btw I liked your lipstick color, If you remember which one is pls let me knwo


4:02 how dare you place your fingers on the mirror

The Fifth World


Michael Cope

I love watching your videos without them I would be lost. I'm just starting my makeup collection & learning about makeup. Your reviews have help me so much.


Thanks Tati! I really enjoyed your warm and informative video! I just hit the subscribe button. I look forward to watching your next video.


Still waiting on them to increase their shade range on their ever popular CC cream, the undertone as well. The other products I could possibly get into, as they contain skincare properties, but again, shade range! Plenty of time to have done so & really enough screaming for the chance to use it for once to at least try out. Moving onto another brand that has skincare properties that has a better undertone & shade range. Heck even the drugstore is getting in board with this & launching with a larger shade range if they can do that on initial launches, than this brand can be more inclusive too.


Can someone time stamp when she talks about the eyeliner? I'm literally here just for the eyeliner and I skimmed the entire video and can't find it

Jana Sandvik

Love the make up on you ???

Heaven Lee Szczepaniak

i loved this video you answered a ton of questions i had about this line!! i did buy the cream and the cc cream trting now loving it but was curious about the foundation getting it and a few other items thx Tati! ! yes absolutely do more videos reveiwing an entire line!! gives us a better opion about the brand itself as a whole. plz do more of these!!! luv ya girl love seeing a woman my age doing these videos i can relate better

Carol Young

What in the Sam Hill do you use on your neck? Your neck looks so smooth and amazing.


love your brows here!!!


I love when you do a one line review . Please keep doing them. I use a few of their products. QVC always has special values so you save a few bux . Thanks Tati your so damn beautiful !!! And you need to write a book !!!!

Christina Alhaj

So needed this review before i purchase from the site?
Thanks ?

Ms. Jones

More of this!

Annette Bischoff

I love it cosmetics. I use to use bare minerals.

Michelle Gallas

Love this focus on a single brand


Too much talk and not enough action.

Karen Nicholson

Like it cosmetics! I like that I can use the products and still feel good about the ingredients. I use the CC cream almost daily, and I use the Celebration Foundation to touch up any areas that need a little more coverage. Another great review, Tati!


I love IT cosmetics too..but only for the same reason as ur mom..I see it on QVC and I sit there like?? I've only tried the cc cream cuz I'm poor but I still say it's my favorite brand lol

Amanda Morgan

I love the It Cosmetics makeup removing wipes. They remove everything and leaves my skin feeling fresh.

Juliann of Pasadena

Your mom likes “IT” for the same reason I do....this makeup line really appeals to the over 50 crowd. Products work well for dry skin and fine lines. And deep ones too! Ha!

Agri Gomez

What lipgloss are you using??? It’s beautiful!!! ?


This is the tati i miss

Katie Fulton

My moms weaknesses = “it cosmetics” & JTV (Jewelry Television) ....scary ? lol


If I could choose one brand to send me PR it would be IT cosmetics for sure


I do NOT like it products at all

Melanie White

Finally, I have suffered from redness forever! Thank you for bringing this to our attention! Yeah! YSL I agree their highlighter is my go to also! But gotta try this! And give you so much credit for being spot on with your reviews. Most of the time I agrre with your reviews! SO keep up your hard work! You are excellent with your hard working tutorials!

kat turner

I loved the cc cream/concealer spf 50+ for (under) eyes was my favorite and I cant find it at ulta anymore. Shame. I cant find anything like it. I love the sunprotection for the delicate eye area and I wish I could find another brand that does that. However my face cannot tolerate spf from a powder. Makes me want to itch my face off.

Carissa Luevano

She didn’t even put any of it on ?

Soph R

When you said you're wearing this powder today was it the airbrush one or the illumination one? Id love to get which ever one it was lol xx

Sarah G

I love your necklaces in this video. Sooo pretty.

Tiffani Griffith

Tati’s makeup looks amazing in this video!

Jennifer Dowell

Yasssssss Tati! Dump that ish out! All ur way to Admore, Oklahoma ?

Riley Mead

Can you do the cc cream please?

Michaela Defoy

I love It cosmetics?????????

Linda Lee

Did you try the CC + Airbrush Perfecting Powder? I purchased it to use as a foundation but haven’t tried it yet.


I used to use their celebration foundation in illumination and itwas the bestttttt

Tracy L.

I don't have many faves in the IT line ...but do like some blushes ...and the cc illum.powder. :()

Tracey wilson

I loved this video! I've been wanting to try IT for a while now and i'm happy to know what works and what doesn't!

Emily Cansino

"I never really have any redness like ever" :/ must be nice XC

Jessica Adams

You are so beautiful!

meg arbo

IT Cosmetics does make some beautiful things - for white women. I am fair and take a "deeper" shade in the line, which is ridiculous! IT needs to do a much better job in being much more inclusive with their shades. Period.


Their shade range is awful


The products have toxins in it. It is not a clean beauty brand...


Blech, can't stand her now.

Tavit Kazanjian

Thanks for the review, T!
I'm putting in a request for an ICONIC LONDON review please!!! Their foundation in particular. :-)


Yes I loved this video! I really enjoy when you take the time to review a line of cosmetics. Thanks!

Ava Hensley

The foundation shade range is very similar to the tart shape tape foundation

Alison Tull

Love your eye makeup Tati?. I have a real problem matching eyebrow colours but the It Universal Taupe eye pencil matches me brilliantly.......I've got auburn hair and dark eyebrows ??! I watched a video on the It brand and it's claims of skincare thts in it etc. They pointed out that the skincare products are at the bottom of a massively long list of ingredients which means they don't play a big part in skincare as advertised.........I still love their products tho. But it's right how many of us do check the claims by looking at the ingredients?! Xx

Lori and Kristopher

Really liked this one from you, informative and entertaining love it

yoli gonzales

Great review, was hoping if you can do a review of the New World Wide Launch that's is on Qvc right now, it cosmetics New Bye Bye Foundation hydrating powder. Would Luv to hear your review on this new launch. Thank you God Bless.

Laura Kirwan

pity it cosmetics seems to have a limited range of akin shades.


Love your hair and eye shadow colors in this video

Lori D

Love the necklace!

Annette Bischoff

I will take what you don't like lol

Hope Mattice

Neutrogena has the same kind of product as the bye bye breakout

Mary Patterson

This is my 1st YouTube video viewing of makeup reviews... Really like the broad range of product reviews verses one or two. Great job!

Beth Lovett

IT cosmetics in my opinion are for middle age women.

Cher Silveira

THE little BLUE jar in the line of concealer pots is a VERY good under eye CORRECTOR that melts into the skin in the under eye area to use UNDER concealer to erase dark circles. IT WOULD have been nice to LET PEOPLE KNOW what the DIFFERENT ONE in the BLUE POT IT IS FOR, but HEY, if you want to ONLY USE it to "define your brows" and NOT LET PEOPLE KNOW WHAT IT IS REALLY FOR, it is your channel.

Hocksfam 5

Missing you!! Hope you are well. ❤️

Treena Jones

I definately like this type of video where you do a whole collection and talk about it. These are my favorite videos to watch Tati?

healthybuttrfly RN



Does anyone (Tati included) know where her oval stone necklace is from?

Sunny Coats

Anyone know what lipgloss she is wearing?

Erin Turtle

I love the It Cosmetics Bye Bye Pores Poreess Finish Airbrush Powder - it's the only powder I can use on my forehead that stops my foundation from settling into my creases. I'm not sure why, but at 33, I have deep creases in my forehead (perhaps I've spent too many years with my eyebrows raised incredulously LOL) but it's the BEST.
I don't love their concealer, though - and I can't pin point why.
Thank for this video. I loved it.

pao pao

8:54 what I most excited for

Jackie Monk

Do a "It" eye pallet.

Liz Torres

I love what I've tried from It cosmetics because the fact that they do not break me out and actually work is no small miracle.

Chelsea J.

You look so tan and fabulous!!

Lorena Casas

It cosmetics es muy buen pruducto

Cher Silveira

The little BLUE jar is a CORRECTOR for undereye darkness and circles that concealer would only turn gray or not cover. It is NOT one of the concealers like the concealers in the pots. It is strictly a CORRECTING balm or cream to use alone or under concealer, similar to the Redness corrector. It isn't just a "little extra jar for chiseling out your brows" . Maybe you should read or find out what the products are before you dismiss them.

Bridgette Pinkelman

Great video!!

Glynis Sorenson

Awesome video. When is the giveaway


Most of these products are from the website and Sephora right? Ulta only sells like half the stuff as the website ?

Black Phoenix

I only like the bye bye pores pressed powder... literally that's it.

Kaylynn Huddleston

I do love number 7 in Walgreens but do have redness. I used channel for year but it went straight in the Pores after age 40. I love how you talk a your mom. I loved my mother. She was a complete different completion from me. I was 54 w hen she passed. Her skin was flawless. I love the idea of creamy not cakey. Love ya Tat

Juan Cabrera

Your make up look natural what you used

Delilah Ross

??? sending a lot of love from Nunavut, Canada ???

Heidi Foley

That cleanser is so so drying

Jennifer Strauss

Thank you for the review. Question, what lip products are you wearing? Love the color! For 8 years I’ve been using the CC Cream ( I mix 2 colors) as my foundation and the Confidence in a Cream and love them. I want to try the foundation you featured and more.

It moisturizer

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8 747 views | 3 Mar. 2018

Check out my new video:

Check out my new video: https://www.youtube.com/watch?v=_AxLnXtRaes&t=5s

IT Cosmetics Confidence in a Cream Moisturizer review is the topic of today's video. Confidence in a Cream moisturizer is a quick-absorbing super cream that transforms your skin for a supple, healthier, younger-looking appearance. The proprietary Anti-Aging Armour Rejuvenating Concentrate combines collagen and hyaluronic acid to plump fine lines and wrinkles, while niacin, peptides, a super ceramide complex and other high-performance ingredients are activated upon contact to immerse your skin in moisture, smooth texture, enhance firmness, and reduce the look of pores and discoloration. Perfect for all skin types

THANK YOU for watching! I so appreciate your support. Please take a moment to SUBSCRIBE, and click the notification BELL so that you are made aware when I upload a new video! If you enjoyed my video, please give it a LIKE.

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IT Cosmetics Confidence in a Cream http://go.magik.ly/ml/9hc8/ or http://go.magik.ly/ml/9hc9/

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FTC Disclaimer: All products purchased by me and opinions are my own. Any sponsored content or when products are sent to me, will be disclosed. This video contains affiliate links, which means I may receive a commission for purchases made through my links. This does not cost you any extra when using them. Should you decide to use my links, thank you; I greatly appreciate your support.

Beth S.

I use this cream and for over a year. My skin used to be oily now it is normal! It is a WOW. Love it. Its worth it and now they sell 4oz for $70 at Macy's.

Jessie Melendez

Great job on this review. gonna have to check this out. Nice Content really enjoyed your channel, Just subscribed. Would appreciate if you could check my channel out and if you enjoy subscribe back so we can support each other. Sub#622

Carolyn Kwiat

Thanks Cathy! I love it too! I'm not sure where you live but $62 seems way too expensive. It's at Ulta for $40ish and this week it was on sale for $22

Ranalynn’s Lifestyle in Hawaii

You did an excellent job on this video. I love ❤️ my nerium cream. I always enjoy your energy. Have a great and productive weekend. Aloha ?...Ranlaynn

Sundus Mohd.

Can we use this on the under eyes as well?

Jodi M.

I just got this and really like it. On me though it seems to take a long time to soak in. I use it at night also. Thanks for the review!

HappinessSparkles !!

You look beautiful Cathy ,your skin is glowing ..
This would be good for the winter ,my skin is combo and much oilier in the summer
Thanks for the review

All That Beauty With Lori

I tried a small sample of this cream and I did really like it, and the scent too was very nice. I would buy it and try it more of a full size, thanks for sharing, and glad it is working for you. xoxo <3

Sarah D

Do you think it will make an oily face too greasy?

Jennifer Joyce Beauty


Tina Jagne

Thanks for sharing this review. Bought it today and gonna try it tonight for the first time :)

MaryEllen After 60

Your skin look beautiful, Cathy. Excellent review. How long does a jar usually last? I haven't tried it, but I love their Secret Sauce. I only use it at night. Many blessings, and love..MaryEllen

CC Cook

I do love this moisturizer. I can definitely wear am and pm, myself. This winter I’ve used some FAB Ultra Repair Cream under it also. It wears really well under makeup for me as well.

Cinnamon Girl Beauty

Hi Cathy! I've gotten any samples of this creme but can't get past the "pledge smell- it reminds me of furniture polish! I think it's really a nice cream but I can't handle the scent. Glad it works for you though you look so cute today! XOXO Michelle


How do you like this vs the secret sauce

Dawn's Life, over 40

Good morning Cathy!! I was wondering about the it Cosmetics skin care. It sounds like a great winter moisturizer. I have an oily/combo skin type so it would not be for summer for me either. Thank you for the review!
Have a great day!


Hi cutie!!! I've heard such good things about this one!! Glad to have your opinion on it!!! Great review!! ???

Redlady's Journey

Hi Cathy! I'm so glad that I found your channel. I've been looking for channels for the 50 something woman. I was looking for a review on this cream and stumbled upon your review in a google search. I have subscribed to your channel and look forward to watching more of your videos.

Nathalie TheBeautyDiva

Good Morning Cathy, thank you for sharing your thoughts on this cream, I have yet to take the plunge in IT Cosmetics Skincare, your skin is positively radiant, I may just have to give this one a whirl. BTW I love your hair today!! Happy Sunday!! Love you!! Hugs, Nathalie xoxo


This sounds like a good cream! OMG- you filmed seven videos in a row? That's a lot! Happy Sunday! ?✨

Jill E Crist

You love your It Cosmetics!! ❤️ This sounds like a perfect winter cream. Thank you for your review.

Carolyn Mareck

You won't believe it, Cathy...I just started using it last night!!!

Sharon Capehart

Looking beautiful this morning hunny! This sounds like quite the winner especially during those harsh cold months that I think we're all sick and tired of, hahaha! Thanks for sharing such a great review! XOXO Sharon

Evang BCT

Wow awesome ?

Kim Villasenor

Love It Cosmetics! I will be looking for a deal on the shopping channel soon. Great review <3

Sherry P

I really like your hairstyle and may use you for inspiration for my next cut! IT Cosmetics have some winners for me, but for some reason their moisturizers break me out and I am a dry girl. Thanks for the info

Cathy's Easy Beauty

What is your favourite moisturizer? Do you use a special one depending on the season? Let me know...?

Mary Reed

Hi Cathy! Great review. Your skin looks great! I' m thinking about trying it. I' m up for a new moisturizer. Thanks Cathy! Have a super weekend! xoxo Mary

It moisturizer

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It’s Moisturizer Season...

187 views | 8 Nov. 2019

It’s dry-skin season… or

It’s dry-skin season… or you could call it “moisturizer season” too. :)

Check out our video for three quick tips for choosing the best moisturizer this year.

In addition to this, we also thought of 50 reasons to moisturize your skin. See all 50 reasons in today’s blog post.